The Budget Rent a Car business was founded in a store front in down town Los Angeles in 1958 by Morris Mirkin. Instead of appealing to the typical business traveller renting at the airport, Mirkin offered "value for money" to the renter who was in business for himself, or the family who didn't own a car. He chose the name Budget because it reflected his own shoestring budget, and because he thought it would attract the budget-minded renter. He was right.
In 1960 Budget Rent a Car Corporation was founded to franchise Mirkin's concept and to take it a lot further. Shortly after it's founding, Budget Rent a Car Corporation began a program of rapid franchise expansion into airport locations where the Budget Rent a Car system showed it could compete effectively with the larger vehicle rental systems.
Budget Today - 'Worldwide'
Today the Budget Rent a Car system consists of over 825 airport locations around the world, as well as over 2,400 downtown, suburban and country full car and truck rental locations world-wide. Budget Rent a Car is the world's third largest vehicle rental system, with over 3,200 locations in more than 1,200 countries and territories, an average combined world wide fleet of 233,000 vehicles, approximately 25,000 team members and one of the most comprehensive programs of products and services in the industry.
Budget Rent a Car is the market leader in many countries in various markets including Canada, the Carribean, Europe, Latin America, Asia Pacific and the Middle East.
Budget Rent a Car began operating in 1995. The company today operates in Thailand under as a franchise of Budget Rent a Car International, Inc.
Few corporate logos are more familiar to travellers than the orange, blue and white Budget Rent a Car logo, symbolising the disappearing road.